To remove the last black box
of the beauty industry
After years of tireless work and a lot of rejection, we cracked the black box open. For over ten years, Michelle was told, "it can't be done," yet, she refused to compromise her vision and high standards. With unwavering perseverance and passion, Michelle eventually found the right partner in International Flavors & Fragrances (IFF). Henry Rose launched in 2019 as the first collection of genderless fine fragrances with an unprecedented 100% ingredient transparency.