Roller Hero


The first line of fine fragrances created with 100% ingredient transparency.

Henry Rose henry word element
Henry Rose rose word element


Get to know the collection more intimately. Each curated sample set comes with a $20 credit to apply to your favorite full-size fragrance.

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Safety Starts with Transparency

After years of questioning, testing, and patience, we've finally created the first fine fragrance collection that’s both EWG Verified™ and Cradle to Cradle Certified™ Gold. Every single ingredient has been rigorously vetted against the strictest standards for health and safety, so you can feel good knowing that you’ll never compromise on safety or quality again.

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Top Notes The first notes you smell when spritzing or dabbing your fragrance. These are usually fresh, bright or aromatic.
Middle Notes Also known as the "heart" of the fragrance. These are the notes that become more assertive as the top notes fade. These are usually floral, fruity or spicy.
Bottom Notes Also referred to as the "base" or "dry down" of the fragrance. These are the most persistent notes and are usually the most sensual.